About Baseline
Closing the gap between the news and the evidence.
The daily news flow typically shows a strong negativity bias to maximise attention. The positive narratives behind our society’s historic achievements – and its current challenges – often get lost. Baseline exists to bring them back into view.
Our approach
1
Leading sources
Our evidence comes from leading international universities and organisations – every figure is referenced.
2
Key statistics only
Data and scientific papers are abundant. We reduce complexity and focus on the few numbers that matter for each topic.
3
Clear and concise
Each topic follows one simple format: a key message, a handful of numbers, one chart and its source.
Founder
Bernhard Auer
Founder & Chairman
Baseline was founded and is led by Bernhard Auer. Throughout his career as a successful finance executive, an important part of his role has been to tell strong, evidence-based and positive narratives that make a difference for stakeholders. Baseline brings this approach to the big questions of our time.